The expression “when the going gets tough, the tough get going” couldn’t be more appropriate as we continue to deal with the challenges brought about by COVID-19. More than a year has passed since the pandemic steamrolled the world economy and rang in the work from home revolution. Although huge progress has been made over this past year in fighting the virus, businesses, particularly those in the retail sector, are still reeling.
Difficult times bring about interesting reactions from business leaders. This is true whether dealing with a recession, poor business performance, or the emergence of a new competitor. These reactions often differ and range from doing nothing to making what might be considered monumental changes.
What interests me, however, is that all too often business leaders are content to stay the course when times are good, and only take action when things begin to get difficult.
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