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Investing in Times of Crisis

It seems counterintuitive. Invest in a time of crisis? At a time when it seems the most logical thing to do is to hunker down and ride out the storm, how is it that I should be considering investments?

In times of crisis, every business leader, regardless of industry, is faced with daunting questions. Do I operate as I would normally? Do I dramatically cut back on expenses? Do I try to squeeze more efficiency out of operations? Do I downsize? While there are no easy answers, there is some guidance and a fair amount of evidence to indicate that crawling into your shell is not the solution.

Want to learn more? Check out the remainder of this blog in Imaging Channel Magazine at

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