In 1984, fast-food restaurant chain Wendy’s introduced one of the most iconic television ad campaigns in history. Wendy’s spokesperson, 81-year-old Clara Peller, when shown competitors’ hamburgers as compared to Wendy’s, exclaimed, “Where’s the beef?” and the rest is history. For those youngsters reading this, go take a look at some of these commercials on YouTube. They’re actually quite funny.
“Where’s the beef?” has since become a catchphrase to describe all sorts of ideas, products and services that lack real substance. Not unlike the term “vaporware” used to describe software that basically offers little benefit, “Where’s the beef?” instantly brings to mind something of limited or diminishing value.
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